why this thing exists.. Elusa: "theres a french Charlie in all of us"

In the heart of every great endeavour lies a story, a narrative woven through time, filled with shared memories, lessons, and inspiration. For Will, the founder of Elusa, that story centres around a man who left an indelible mark on his life - his late stepfather, Charlie.

More than just a stepfather; he was a lover of life, an adventurer, a dreamer. He imparted numerous pearls of wisdom along the way, shaping Will's outlook on life and fuelling his entrepreneurial spirit. Through Elusa, Charlie's lineage lives on, a testament to the enduring power of connection and the timeless allure of food and drink.

Born in France and raised in the UK, Charlie was a man of unique charm and charisma. Learning English off a South African in East London, his language style was playful, colloquial, and direct; reflecting his straightforward approach to life. A life spent enjoying each day at work with the horses - it would be an understatement to say he had a passion for nature. He lived through it. Simple in material possession, rich in experience. At the beginning of 2003, his life afforded the purchase of his first home, a modest farmhouse in Eauze - Capital of the Armagnac region. It is here, the roots of Elusa began to take hold.

Food and drink, made with passion, have the ability to transport us to another time, another place. For Will, Armagnac became more than just a spirit; it became a vehicle for staying connected to his beloved stepfather, a way of honouring his legacy with every sip enjoyed, offered and shared. Charlie's influence extended far beyond the realm of spirits. He imparted invaluable lessons, teaching the importance of treating every person with equal regard, finding joy in the simple pleasures of life, and having the courage to stand up for what you love.

As Will embarks on his journey with Elusa, he carries Charlie's spirit with him, infusing every aspect of his business with the same passion, dedication, and love for life that defined his late stepfather.

In the end, Elusa is more than just a brandy; it's a tribute to the man who inspired it all, the alchemy of connection, love, and the enduring power of nature.

If you would be interested to try some of this rare, delicious juice.. You can find it over here: www.elusa-drinks.com/shop

Equally, we'd love to hear from you, if you feel so inclined, please get in touch @elusadrinks on IG